4 Time-Tested Tips for Finding Clients as a Writer, Business Owner or Sales Professional

Dude, Where’s My Profit?

We’re in business to earn revenue.

Incur wealth. Boost ROI. Draw income. Turn a profit. Count Benjamin Franklins.

But, oh boy it’s hard these days. Continue reading

Posted in Advertising, Email Marketing, Internet Marketing, Marketing, Writing | Tagged , | Comments Off

Attention Ruthless Content Mills: Chapter 7 is Callin’

Be Gone, Content Mills.

WARNING: This is a progressive rant dedicated to the alleged parties who choose to make a commodity of professional writers’ creative and physical labor–used to render countless dollars in revenue for companies worldwide. Continue reading

Posted in Content Marketing, Copywriting, Writing | Tagged , | Comments Off

No I’m Not Dead, But This Blog Is!

I’m back! It’s Been So Long. Yay!

Yeah right. Who the hell even cares?

And are those echos I hear?

 

Yup. It’s been a year since I mustered enough sick-and-tiredness to quit
blogging here, cold turkey.

And to the 3 loyal readers out there who I abandoned, thanks for somehow finding your way back. Continue reading

Posted in Content Marketing, Copywriting, Writing | Tagged , | Comments Off

How to Write a Sales Letter That Fails Miserably

Perhaps you’re sitting on the fences and not in the trenches—contemplating how to write a sales letter—the right way…or no way at all?

Or you already started to dig in, like surf and turf at happy hour. Sweating with anticipation and fear of authoring yet another epic FAILURE?!

Thing is, most people are like kids; they do exactly what you tell them not to do. Knowing that, I am going to tell you how to write a sales letter that bombs—explosively… Continue reading

Posted in Advertising, Content Marketing, Copywriting, Internet Marketing, Marketing, Sales | Tagged , | 4 Comments

Spell Check Scandal: 8 Unnecessarily Common Misspelled Words of Non-Illiterate People

commonly misspelled wordsThe wise man once warned, “watch your words.” The wise copywriter warns, “watch the watcher of your words.”

Lest you plan to find your embarrassing blunders in my list of sinfully misused words, as seen here: Continue reading

Posted in Content Marketing, Copywriting, Writing | Tagged , | 4 Comments

How to Copywrite 101: When You Can’t Afford to Hire a Pro!

Anyone can write Killer copy. Copy that KILLS sales!

 You’re in quite the dilemma. Your budget is low or non-existent. Deadlines are approaching. Obsessing over that future launch date is keeping your bed cold—no sleep for you. Still, you’re determined to get this project done. Even if you have to do it yourself, you will. Continue reading

Posted in Content Marketing, Copywriting, Sales, Writing | Tagged , | 3 Comments

Creative Copywriting 101: Why Your Ads Aren’t Paying Off

creative copywriterYou are a stupendous writer. You know your way around an adjective. You turn prose in a short-breath.

Your crafty wordplay can convince a nun to go topless on Sunday.  Yet for some reason—you just can’t seem to pay the bills with your skills. Continue reading

Posted in Advertising, Content Marketing, Copywriting, Internet Marketing, Sales, Writing | Tagged , | Comments Off

My Website Gets TONS of Traffic But Very Low Conversions! What Should I Do?

low conversion ratesWhat’s the point of generating TONS of web traffic that doesn’t convert to cash?

Low conversion rates are no laughing matter. If your website isn’t bringing you or your company any reason to visit the local bank on a regular, chances are good— that things won’t get any better! Continue reading

Posted in Advertising, Content Marketing, Copywriting, Marketing, Sales, SEO, Writing | Tagged | 7 Comments

One HUGE Reason Your Web Copy SUCKS, and How to Change it NOW!

website copyBullet points exist for a reason: Use them or lose them (your prospects)!

Another adventure fellow readers. I’ll keep this short and to the point as much as possible this round. It’s time to touch on the importance of bullet points to convey your message more effectively & profitably. Continue reading

Posted in Advertising, Copywriting, Internet Marketing, Marketing, Sales, SEO, Writing | Tagged , , , | 4 Comments

Content Writing and Copywriting: What the Heck is the Difference?

content writing or copywritingAre you on the fences—wondering if you should hire a content writer or a copywriter?

Here’s the problem:  Too many people confuse content writing with copywriting. Such madness.

As you peruse the Internet, you can’t help but notice a sizable number of people referring to any and all web-related content as copywriting. Continue reading

Posted in Content Marketing, Copywriting, Internet Marketing, Marketing, SEO, Writing | Tagged , , | 5 Comments