How do you get your website on Google in the First Page Results?

how do you get your website on googleOptimize, Optimize, Optimize!

Are you optimizing the #$^%$# out of your websites? Constantly searching for keywords until your fingerprints blister…

…following Google’s recommendations down to the letter—and tracking each change like a madman? Basing your content on—and building your entire linking campaign—on the recent updates promised by Google engineer, Mad Cutts?

If so, you’re are going to remain wondering how to get your website on Google’s first page; because even with all of your SEO tricks, best practices, outsourced campaigns and obsessive analysis, your website is not seeing the light of Google’s first, second, third or other preferred page for that matter.

Why is this happening to your website? You did everything Google “told” you do to. This is affecting your business in a very terrible manner. What’s a person to do?

Stop Optimizing Your Website For Google!! Here’s why…

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Google Has Too Many Updates; Now and Ongoing!

Google just loves eluding us all. They really proved this in February 2011, when they first released Panda—changing the search result rankings drastically forever more. The change was said to be targeting sites which Google deemed as “low-quality,” while giving “high-quality” sites higher rankings, or placement closer to the top of the search results.

If THAT didn’t do enough to stifle or cripple your business or website traffic— Google rolled the ball even harder down the aisle and released the dreaded Penguin update, on April 24th 2012.

Panda supposedly targeted “Black-Hat” SEO practices used to manipulate search engine rankings. Examples of that practice includes:

  • Keyword stuffing
  • Keyword hiding
  • Cloaking
  • Link farming

Ironically, Google penalized and even banned (from its directory) certain websites that violated their “Webmaster Guidelines.”

They WILL Change the Algorithm Once You “Beat” It!

 The only casualties of the Panda, Penguin and subsequent updates were the black hatters, correct? Those who followed Google’s guidelines down to the noodle weren’t affected, right? Nope…sorry.

Panda targeted websites with perceived low value in their on-page optimization. Penguin targeted incoming website links while dropping the search rank of sites with incoming links deemed as “unnatural” to Big G.

However, a large number of websites and businesses that followed SEO practices and guidelines—to the tee—noticed huge dips in traffic, unfavorable search ranking and significantly less income for trying too darn hard.

 The latest breaking news to hit the block: Google will most likely penalize highly optimized websites on their next big algorithm tweak!

What this means for you: Outsourcing that expensive, fancy SEO firm just might derail your plans and kill your traffic. The problem is—no one actually knows how to get around Google’s changes until the fallout has already occurred.

Offline Marketing Is Still In Style!

Marketing offline is essential—good old, canvassing, cold calling, networking, print advertising and the likes.  You’ll not only get the word out about your offerings, but you also earn new customers—customers who will even if Google pulls the proverbial plug on your website.

Use other sources of marketing regardless of what Google is currently targeting or how many visitors they get.

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Stop Trying To Get Your Website On Google!

 How to get your website on Google in the first page results is a bad question.  Stop trying to get your website on Google already!

I’m sure you are aware that other search engines exist with relevant “market share.” As in—enough search users to bring in the cash. Yes, I know…Google currently holds more than 65% market share in the search market…blah, blah. Does that mean you should follow the lead of numerous other webmasters and decision makers who followed Google’s lead to their demise?  No, it does not!

It means that other search companies collectively make up the additional 35% of market share—don’t underestimate the power in that!  Yahoo and Bing, to name the closest two competitors, are viable alternatives and steps should be taken to ensure decent placement on these engines as well as Google!

Yes, in the past, optimizing your website for Google helped your SEO placement for other sites. Now, with more competition from players and partners such as Bing and Microsoft, that is no longer the case.

Stop relying on Google for traffic. It’s true they can send floods of traffic, but building a viable and sustainable business or site encompasses not relying on any one source of traffic. Please your customers and visitors, acknowledge these tips and everything will eventually fall into place.

Have you noticed a decline in traffic and/or sales as a result of one of Google’s algorithms updates? Please share below!

 

Until we meet next time….take care,

By Jarvis Edwards – Freelance Copywriter
 
 

Jarvis Edwards

About Jarvis Edwards

Jarvis Edwards is a commercial freelance copywriter; specializing in writing high-impact, persuasive copy.
This entry was posted in Copywriting, Internet Marketing, Marketing, SEO, Writing and tagged , . Bookmark the permalink.

17 Responses to How do you get your website on Google in the First Page Results?

  1. JohnnyCash says:

    WELL…..Wonderful Google is doing another update within the next couple of days. Have you heard the news? Who knows what collateral damage THIS will cause us all. Once again.

  2. David Harmon says:

    I have recently started a web site, the information you offer on this site has helped me greatly. Thank you for all of your time & work.

  3. Good post and right to the point. I don’t know if this is really the best place to ask but do you folks have any thoughts on where to hire some professional writers? Thanks in advance :)

  4. Sam Partido says:

    I always thought Matt Cuts gives some good advice to us SEOers looking to get top diggs without scheming the system. You don’t? Not sure I agree with your viewpoints here. My website *edited* is first page as I type this.

  5. I just want to tell you that I’m newbie to blogging and site-building and actually liked your blog. Most likely I’ll bookmark your site . You definitely come up with good material for do-it yourselfers. Kudos.

  6. Hal Johnstone says:

    Yep, points here are very true. I’ve learned a long time ago that you can’t rely on Google for traffic. And I learned that the hard way unfortunately. I hate Pandas and Penguins!!!!!!!! ;-O

    • Hal, there was another update recently, albeit a small one. Just keep optimizing your site for ALL of the search engines and provide quality, unique content and all should be well. Oh yeah, and PROMOTE IT!

  7. I completely agree with the above comment, the internet is with a doubt growing into the most important medium of communication across the globe and Google is devouring most of the Internet. Guess that means we have to take your advice eh?

    • GSmoley says:

      Google IS taking up too much of the pie. I can’t wait until they get a competitor who is as big or bigger than them and crushes them ;) . Til then, they are the lords of the Internet and I’ll try the tips you have outlined here.

  8. Ryan says:

    Yeah Google is getting way more complicated. I’m glad to read that there ARE still ways to get in the first page results though. I still write for content mills so I won’t be breaking off on my own for awhile. I did tell my boss about this site, we can use some good marketing (real estate sales). Hopefully he takes hint!

  9. Katie Morrison says:

    Big G is going to have to stop acting like they are gods or something. It’s not fair to those of us who have put in our all to making our business successful. In my opinion.

    • Hi Katie,

      I think the best thing for us to do is diversify our online marketing efforts (think Yahoo, Bing and other search engines and methods) and look for ways to market creatively in the offline world. That way, regardless of what “search” is doing, it won’t really affect your business.

  10. Ricki Cowie says:

    These are some really good tips. I was so upset when the Penguin came out and was all panicking about what would be next. I hate Google so much sometimes. But I will try what you have said and hopefully I’ll get back on top of Google :)

    • Thanks for commenting Ricki,

      Google fluctuates wildly. One day you could be on the front page, and the next day– unseen. It’s happened to me. Just keep doing what you do and diversify. Maybe using Google pay per click would be a good option for capturing the front page?

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