Category Archives: Advertising

4 Time-Tested Tips for Finding Clients as a Writer, Business Owner or Sales Professional

Dude, Where’s My Profit? We’re in business to earn revenue. Incur wealth. Boost ROI. Draw income. Turn a profit. Count Benjamin Franklins. But, oh boy it’s hard these days.

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How to Write a Sales Letter That Fails Miserably

Perhaps you’re sitting on the fences and not in the trenches—contemplating how to write a sales letter—the right way…or no way at all? Or you already started to dig in, like surf and turf at happy hour. Sweating with anticipation … Continue reading

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Creative Copywriting 101: Why Your Ads Aren’t Paying Off

You are a stupendous writer. You know your way around an adjective. You turn prose in a short-breath. Your crafty wordplay can convince a nun to go topless on Sunday.  Yet for some reason—you just can’t seem to pay the … Continue reading

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My Website Gets TONS of Traffic But Very Low Conversions! What Should I Do?

What’s the point of generating TONS of web traffic that doesn’t convert to cash? Low conversion rates are no laughing matter. If your website isn’t bringing you or your company any reason to visit the local bank on a regular, … Continue reading

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One HUGE Reason Your Web Copy SUCKS, and How to Change it NOW!

Bullet points exist for a reason: Use them or lose them (your prospects)! Another adventure fellow readers. I’ll keep this short and to the point as much as possible this round. It’s time to touch on the importance of bullet … Continue reading

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Sales Ad Critique – Number One!

Sales Ad Critique Number 1 — Bring it on! As promised months ago, it’s time to delve into a sales ad, critique it and rewrite it. Time to display a bit of my copywriting chops, if you don’t mind. We … Continue reading

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