Category Archives: Content Marketing

I’m Back: Bolder, Badder and Better than Ever Before!

My Beer Vacation Has Officially Ended It’s been over 40 weeks since my last blog post was published into the abyss of digital noise. What seemed like mere weeks, has morphed somehow into months. How time does fly when you’re … Continue reading

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Attention Ruthless Content Mills: Chapter 7 is Callin’

Be Gone, Content Mills. WARNING: This is a progressive rant dedicated to the alleged parties who choose to make a commodity of professional writers’ creative and physical labor–used to render countless dollars in revenue for companies worldwide.

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How to Write a Sales Letter That Fails Miserably

Perhaps you’re sitting on the fences and not in the trenches—contemplating how to write a sales letter—the right way…or no way at all? Or you already started to dig in, like surf and turf at happy hour. Sweating with anticipation … Continue reading

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Spell Check Scandal: 8 Unnecessarily Common Misspelled Words of Non-Illiterate People

The wise man once warned, “watch your words.” The wise copywriter warns, “watch the watcher of your words.” Lest you plan to find your embarrassing blunders in my list of sinfully misused words, as seen here:

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How to Copywrite 101: When You Can’t Afford to Hire a Pro!

Anyone can write Killer copy. Copy that KILLS sales!  You’re in quite the dilemma. Your budget is low or non-existent. Deadlines are approaching. Obsessing over that future launch date is keeping your bed cold—no sleep for you. Still, you’re determined … Continue reading

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Creative Copywriting 101: Why Your Ads Aren’t Paying Off

You are a stupendous writer. You know your way around an adjective. You turn prose in a short-breath. Your crafty wordplay can convince a nun to go topless on Sunday.  Yet for some reason—you just can’t seem to pay the … Continue reading

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My Website Gets TONS of Traffic But Very Low Conversions! What Should I Do?

What’s the point of generating TONS of web traffic that doesn’t convert to cash? Low conversion rates are no laughing matter. If your website isn’t bringing you or your company any reason to visit the local bank on a regular, … Continue reading

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Content Writing and Copywriting: What the Heck is the Difference?

Are you on the fences—wondering if you should hire a content writer or a copywriter? Here’s the problem:  Too many people confuse content writing with copywriting. Such madness. As you peruse the Internet, you can’t help but notice a sizable … Continue reading

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