Category Archives: Marketing

The Definitive Guide to Running a Succesful Bing PPC Campaign – Part 1

  Let me guess… You fall into one of three categories if you have a website or are even thinking of creating one: You could use more traffic You want more traffic You absolutely need more traffic Am I spot-on? … Continue reading

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4 Time-Tested Tips for Finding Clients as a Writer, Business Owner or Sales Professional

Dude, Where’s My Profit? We’re in business to earn revenue. Incur wealth. Boost ROI. Draw income. Turn a profit. Count Benjamin Franklins. But, oh boy it’s hard these days.

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How to Write a Sales Letter That Fails Miserably

Perhaps you’re sitting on the fences and not in the trenches—contemplating how to write a sales letter—the right way…or no way at all? Or you already started to dig in, like surf and turf at happy hour. Sweating with anticipation … Continue reading

Posted in Advertising, Content Marketing, Copywriting, Internet Marketing, Marketing, Sales | Tagged , | 4 Comments

My Website Gets TONS of Traffic But Very Low Conversions! What Should I Do?

What’s the point of generating TONS of web traffic that doesn’t convert to cash? Low conversion rates are no laughing matter. If your website isn’t bringing you or your company any reason to visit the local bank on a regular, … Continue reading

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One HUGE Reason Your Web Copy SUCKS, and How to Change it NOW!

Bullet points exist for a reason: Use them or lose them (your prospects)! Another adventure fellow readers. I’ll keep this short and to the point as much as possible this round. It’s time to touch on the importance of bullet … Continue reading

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Content Writing and Copywriting: What the Heck is the Difference?

Are you on the fences—wondering if you should hire a content writer or a copywriter? Here’s the problem:  Too many people confuse content writing with copywriting. Such madness. As you peruse the Internet, you can’t help but notice a sizable … Continue reading

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Sales Ad Critique – Number One!

Sales Ad Critique Number 1 — Bring it on! As promised months ago, it’s time to delve into a sales ad, critique it and rewrite it. Time to display a bit of my copywriting chops, if you don’t mind. We … Continue reading

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Bad Writers? Why Business Owners and Executives Should NEVER Write Sales Copy!

Business owners and executives, stop writing your own copy IMMEDIATELY! Yes, I know, times are tough….   Businesses are forced to make cutbacks and tighten spending on expenses deemed unnecessary. Unfortunately for them, many unaware decision-makers consider marketing and advertising … Continue reading

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How do you get your website on Google in the First Page Results?

Optimize, Optimize, Optimize! Are you optimizing the #$^%$# out of your websites? Constantly searching for keywords until your fingerprints blister… …following Google’s recommendations down to the letter—and tracking each change like a madman? Basing your content on—and building your entire … Continue reading

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How to Market a Product Without Boasting, Bragging or Boring Your Audience

Marketing your products or services is an art, not necessarily a science! Let’s face it, most marketers have no idea what their customers and prospects really think about their marketing communications. Take a survey and ask your prospects, clients and … Continue reading

Posted in Email Marketing, Internet Marketing, Marketing, Sales, Writing | Tagged , , | 10 Comments