Category Archives: Sales

The Definitive Guide to Running a Succesful Bing PPC Campaign – Part 1

  Let me guess… You fall into one of three categories if you have a website or are even thinking of creating one: You could use more traffic You want more traffic You absolutely need more traffic Am I spot-on? … Continue reading

Posted in Copywriting, Internet Marketing, Marketing, PPC, Sales, Small Business | Tagged , , , | Comments Off on The Definitive Guide to Running a Succesful Bing PPC Campaign – Part 1

How to Write a Sales Letter That Fails Miserably

Perhaps you’re sitting on the fences and not in the trenches—contemplating how to write a sales letter—the right way…or no way at all? Or you already started to dig in, like surf and turf at happy hour. Sweating with anticipation … Continue reading

Posted in Advertising, Content Marketing, Copywriting, Internet Marketing, Marketing, Sales | Tagged , | 4 Comments

How to Copywrite 101: When You Can’t Afford to Hire a Pro!

Anyone can write Killer copy. Copy that KILLS sales!  You’re in quite the dilemma. Your budget is low or non-existent. Deadlines are approaching. Obsessing over that future launch date is keeping your bed cold—no sleep for you. Still, you’re determined … Continue reading

Posted in Content Marketing, Copywriting, Sales, Writing | Tagged , | 3 Comments

Creative Copywriting 101: Why Your Ads Aren’t Paying Off

You are a stupendous writer. You know your way around an adjective. You turn prose in a short-breath. Your crafty wordplay can convince a nun to go topless on Sunday.  Yet for some reason—you just can’t seem to pay the … Continue reading

Posted in Advertising, Content Marketing, Copywriting, Internet Marketing, Sales, Writing | Tagged , | Comments Off on Creative Copywriting 101: Why Your Ads Aren’t Paying Off

My Website Gets TONS of Traffic But Very Low Conversions! What Should I Do?

What’s the point of generating TONS of web traffic that doesn’t convert to cash? Low conversion rates are no laughing matter. If your website isn’t bringing you or your company any reason to visit the local bank on a regular, … Continue reading

Posted in Advertising, Content Marketing, Copywriting, Marketing, Sales, SEO, Writing | Tagged | 7 Comments

One HUGE Reason Your Web Copy SUCKS, and How to Change it NOW!

Bullet points exist for a reason: Use them or lose them (your prospects)! Another adventure fellow readers. I’ll keep this short and to the point as much as possible this round. It’s time to touch on the importance of bullet … Continue reading

Posted in Advertising, Copywriting, Internet Marketing, Marketing, Sales, SEO, Writing | Tagged , , , | 4 Comments

Sales Ad Critique – Number One!

Sales Ad Critique Number 1 — Bring it on! As promised months ago, it’s time to delve into a sales ad, critique it and rewrite it. Time to display a bit of my copywriting chops, if you don’t mind. We … Continue reading

Posted in Advertising, Copywriting, Internet Marketing, Marketing, Sales | Tagged , | 3 Comments

Bad Writers? Why Business Owners and Executives Should NEVER Write Sales Copy!

Business owners and executives, stop writing your own copy IMMEDIATELY! Yes, I know, times are tough….   Businesses are forced to make cutbacks and tighten spending on expenses deemed unnecessary. Unfortunately for them, many unaware decision-makers consider marketing and advertising … Continue reading

Posted in Copywriting, Marketing, Sales, Writing | Tagged , , | 5 Comments

How to Market a Product Without Boasting, Bragging or Boring Your Audience

Marketing your products or services is an art, not necessarily a science! Let’s face it, most marketers have no idea what their customers and prospects really think about their marketing communications. Take a survey and ask your prospects, clients and … Continue reading

Posted in Email Marketing, Internet Marketing, Marketing, Sales, Writing | Tagged , , | 10 Comments

Email Writing Tips: How to Make More Sales Immediately!

Are you taking advantage of email marketing to make more sales? If you aren’t utilizing the power of this simple digital communication tool, chances are you’re missing out on reaching 50% more customers than you currently have. More than likely, … Continue reading

Posted in Copywriting, Email Marketing, Internet Marketing, Sales, Writing | Tagged , , | 1 Comment