Category Archives: Writing

I’m Back: Bolder, Badder and Better than Ever Before!

My Beer Vacation Has Officially Ended It’s been over 40 weeks since my last blog post was published into the abyss of digital noise. What seemed like mere weeks, has morphed somehow into months. How time does fly when you’re … Continue reading

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4 Time-Tested Tips for Finding Clients as a Writer, Business Owner or Sales Professional

Dude, Where’s My Profit? We’re in business to earn revenue. Incur wealth. Boost ROI. Draw income. Turn a profit. Count Benjamin Franklins. But, oh boy it’s hard these days.

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Attention Ruthless Content Mills: Chapter 7 is Callin’

Be Gone, Content Mills. WARNING: This is a progressive rant dedicated to the alleged parties who choose to make a commodity of professional writers’ creative and physical labor–used to render countless dollars in revenue for companies worldwide.

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Spell Check Scandal: 8 Unnecessarily Common Misspelled Words of Non-Illiterate People

The wise man once warned, “watch your words.” The wise copywriter warns, “watch the watcher of your words.” Lest you plan to find your embarrassing blunders in my list of sinfully misused words, as seen here:

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How to Copywrite 101: When You Can’t Afford to Hire a Pro!

Anyone can write Killer copy. Copy that KILLS sales!  You’re in quite the dilemma. Your budget is low or non-existent. Deadlines are approaching. Obsessing over that future launch date is keeping your bed cold—no sleep for you. Still, you’re determined … Continue reading

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Creative Copywriting 101: Why Your Ads Aren’t Paying Off

You are a stupendous writer. You know your way around an adjective. You turn prose in a short-breath. Your crafty wordplay can convince a nun to go topless on Sunday.  Yet for some reason—you just can’t seem to pay the … Continue reading

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My Website Gets TONS of Traffic But Very Low Conversions! What Should I Do?

What’s the point of generating TONS of web traffic that doesn’t convert to cash? Low conversion rates are no laughing matter. If your website isn’t bringing you or your company any reason to visit the local bank on a regular, … Continue reading

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One HUGE Reason Your Web Copy SUCKS, and How to Change it NOW!

Bullet points exist for a reason: Use them or lose them (your prospects)! Another adventure fellow readers. I’ll keep this short and to the point as much as possible this round. It’s time to touch on the importance of bullet … Continue reading

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Content Writing and Copywriting: What the Heck is the Difference?

Are you on the fences—wondering if you should hire a content writer or a copywriter? Here’s the problem:  Too many people confuse content writing with copywriting. Such madness. As you peruse the Internet, you can’t help but notice a sizable … Continue reading

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Bad Writers? Why Business Owners and Executives Should NEVER Write Sales Copy!

Business owners and executives, stop writing your own copy IMMEDIATELY! Yes, I know, times are tough….   Businesses are forced to make cutbacks and tighten spending on expenses deemed unnecessary. Unfortunately for them, many unaware decision-makers consider marketing and advertising … Continue reading

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