What’s the point of generating TONS of web traffic that doesn’t convert to cash?
Low conversion rates are no laughing matter. If your website isn’t bringing you or your company any reason to visit the local bank on a regular, chances are good— that things won’t get any better! Continue reading
Bullet points exist for a reason: Use them or lose them (your prospects)!
Another adventure fellow readers. I’ll keep this short and to the point as much as possible this round. It’s time to touch on the importance of bullet points to convey your message more effectively & profitably. Continue reading
Are you on the fences—wondering if you should hire a content writer or a copywriter?
Here’s the problem: Too many people confuse content writing with copywriting. Such madness.
As you peruse the Internet, you can’t help but notice a sizable number of people referring to any and all web-related content as copywriting. Continue reading
Sales Ad Critique Number 1 — Bring it on!
As promised months ago, it’s time to delve into a sales ad, critique it and rewrite it. Time to display a bit of my copywriting chops, if you don’t mind.
We are all affected on a daily basis by written advertisements, whether we realize it or not. My job as blog author is to keep an eye out for “problem” ads, sales pages, web pages and more. So here’s the first, but definitely not the last–critique. Company and product names have been removed to protect the “innocent.” Let’s dig in… Continue reading
Business owners and executives, stop writing your own copy IMMEDIATELY!
Yes, I know, times are tough….
Businesses are forced to make cutbacks and tighten spending on expenses deemed unnecessary. Unfortunately for them, many unaware decision-makers consider marketing and advertising an unnecessary or “cut-worthy” expense. Continue reading
Optimize, Optimize, Optimize!
Are you optimizing the #$^%$# out of your websites? Constantly searching for keywords until your fingerprints blister…
…following Google’s recommendations down to the letter—and tracking each change like a madman? Basing your content on—and building your entire linking campaign—on the recent updates promised by Google engineer, Mad Cutts? Continue reading
Marketing your products or services is an art, not necessarily a science!
Let’s face it, most marketers have no idea what their customers and prospects really think about their marketing communications.
Take a survey and ask your prospects, clients and customers to tell you exactly what compelled them to buy your wares. How many were hypnotized by your fancy print ad; mesmerized by your flashy sales page, or seduced by your expensive website and colorful brochures?
Chances are…one or more of these marketing tools totally failed to get their attention, and fell short of inspiring them to take action. Continue reading
Are you taking advantage of email marketing to make more sales?
If you aren’t utilizing the power of this simple digital communication tool, chances are you’re missing out on reaching 50% more customers than you currently have. More than likely, your opportunity loss is even higher than 50%. More dollars down the drain. Continue reading
What is an advertorial?
And, why does the name sound so silly?
Better yet, why should YOU bother worrying about such a thing when your current marketing strategy (or lack thereof) works just fine?– Continue reading
Headline writing is not THAT big of a deal –is it?
I mean…how hard can it possibly be to create a winning article, sales page, website or other marketing tool? If an audience is interested in reading what you have to say, writing headlines is the least of your worries—right? Continue reading