Tag Archives: copywriting tips

How to Copywrite 101: When You Can’t Afford to Hire a Pro!

Anyone can write Killer copy. Copy that KILLS sales!  You’re in quite the dilemma. Your budget is low or non-existent. Deadlines are approaching. Obsessing over that future launch date is keeping your bed cold—no sleep for you. Still, you’re determined … Continue reading

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Creative Copywriting 101: Why Your Ads Aren’t Paying Off

You are a stupendous writer. You know your way around an adjective. You turn prose in a short-breath. Your crafty wordplay can convince a nun to go topless on Sunday.  Yet for some reason—you just can’t seem to pay the … Continue reading

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One HUGE Reason Your Web Copy SUCKS, and How to Change it NOW!

Bullet points exist for a reason: Use them or lose them (your prospects)! Another adventure fellow readers. I’ll keep this short and to the point as much as possible this round. It’s time to touch on the importance of bullet … Continue reading

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Content Writing and Copywriting: What the Heck is the Difference?

Are you on the fences—wondering if you should hire a content writer or a copywriter? Here’s the problem:  Too many people confuse content writing with copywriting. Such madness. As you peruse the Internet, you can’t help but notice a sizable … Continue reading

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Sales Ad Critique – Number One!

Sales Ad Critique Number 1 — Bring it on! As promised months ago, it’s time to delve into a sales ad, critique it and rewrite it. Time to display a bit of my copywriting chops, if you don’t mind. We … Continue reading

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Bad Writers? Why Business Owners and Executives Should NEVER Write Sales Copy!

Business owners and executives, stop writing your own copy IMMEDIATELY! Yes, I know, times are tough….   Businesses are forced to make cutbacks and tighten spending on expenses deemed unnecessary. Unfortunately for them, many unaware decision-makers consider marketing and advertising … Continue reading

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How do you get your website on Google in the First Page Results?

Optimize, Optimize, Optimize! Are you optimizing the #$^%$# out of your websites? Constantly searching for keywords until your fingerprints blister… …following Google’s recommendations down to the letter—and tracking each change like a madman? Basing your content on—and building your entire … Continue reading

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How to Market a Product Without Boasting, Bragging or Boring Your Audience

Marketing your products or services is an art, not necessarily a science! Let’s face it, most marketers have no idea what their customers and prospects really think about their marketing communications. Take a survey and ask your prospects, clients and … Continue reading

Posted in Email Marketing, Internet Marketing, Marketing, Sales, Writing | Tagged , , | 10 Comments