Direct Mail
Yes,
direct mail is dead....for those who are actually dead (no longer
breathing).
Unlike most other forms of advertising, direct mail is highly effective and is proven to work. By using good, targeted lists, direct mail goes directly to your chosen market; to the geography of your choosing and to any buyer deemed as a likely candidate.
Direct mail can be much more personal than many forms of conventional marketing. In other words, the difference between a "yes" or a "no." While most marketing communication speaks in a general sense to various prospects, direct mail can speak directly to your buyer-- on an individual basis.
What better way to pique the interest of a prospective customer than directing your message to hit their "emotional buttons?"
The majority
of purchases made by consumers are driven purely on "buyer
emotion."
Start a direct mail campaign today and begin with a small test run if you're still skeptical on the benefits. Then, send more mail as your list increases or as your response rate starts to increase. Just do it!